The General Motors Military Appreciation Program (the “Program”) provides eligible participants (each a “Participant”) residing in the United States with the opportunity to apply the program offer to the purchase or lease of a new and unused vehicle (“Eligible Vehicles”) from a participating dealer.
A Participant may also provide eligible individuals (each a “Sponsored Purchaser”) residing in the United States with the opportunity to apply the program offer to the purchase or lease of an Eligible Vehicles from a participating dealer.
By purchasing or leasing an Eligible Vehicle through the Program, both the Participant and the Sponsored Purchaser acknowledge and agree to be bound by these Rules and Guidelines.
It is the Participant’s responsibility to know these Program Rules and Guidelines and to make them known to each Sponsored Purchaser. Violations of these Rules and Guidelines by any Participant or his or her Sponsored Purchaser will result in sanctions against the Participant. The Program Manager shall have sole discretion at all times to enforce these Rules and Guidelines and suspend a Participant’s and/or a dealer’s participation in the Program.
The Program may be withdrawn at any time, and its terms are subject to change from time to time by GM. Final decisions in all matters relating to the interpretation of these Rules and Guidelines rest solely with GM.
The program cannot be applied to a prior purchase or lease.
Who is eligible for the GM Military Discount?
Exclusive pricing on eligible, new vehicles is available to the following: Active Duty members, Reservists, National Guard members, Veterans within three years of discharge date and Retirees of the U.S. Army, Navy, Air Force, Marine Corps and Coast Guard.
Which vehicles are eligible for the GM Military Discount?
Many new and unused 2022, 2021 and 2020 GM cars; SUVs; crossovers; midsize, light-duty and HD pickup trucks; and passenger and cargo vans are eligible. See a list of eligible vehicles. Vehicle eligibility may change over time, so check before you buy.
Questions & Answers
Q. Who is eligible to participate in the GM Military Discount Program?
*Eligible military personnel includes Active Duty members, Reservists, National Guard members, Veterans and Retirees of the U.S. Army, Navy, Air Force, Marine Corps and Coast Guard. Eligible participants are able to sponsor their spouse. At participating dealers only. Excludes select base trims; 2022, 2021 and 2020 Chevrolet Corvette, Cadillac CT4 and CT5; 2022 GMC HUMMER EV Pickup; and 2022 and 2021 Cadillac Escalade. Not available with some other offers. Take new retail delivery by 1/3/23.
†At participating dealers. Not available with some other offers. Must take new retail delivery by 1/3/23. Excludes select base trims; 2022, 2021 and 2020 Chevrolet Corvette; and 2022 GMC HUMMER EV Pickup.
**At participating dealers. Not available with some other offers. Must take new retail delivery by 1/3/23. Excludes select base trims; 2022, 2021 and 2020 Cadillac CT4, CT5; and 2022 and 2021 Cadillac Escalade. Q. If I am overseas, can I take advantage of the GM Military Discount?
A. Yes, you can receive the discount when you purchase and take delivery in the United States. It’s quick and easy to arrange right on this website – even if you’re stationed overseas. Click “Get Authorization” to get started.
Q. What documents are accepted to validate that I am a veteran within 3 years of discharge, retired or a 100% disabled military service member?
A. Veteran Verification:
DD214 within 3 years active discharge
Retiree Account Statement (eRAS)
Retiree Verification of Pay Letter
Retiree Separation Orders (Reserve or National Guard)
Retiree Uniformed Services ID Card
DAVPRM Uniformed Services ID Card
Letter from VA showing service-connected evaluation is 100%
Q. Can I share the GM Military Discount?
A. Yes, you can share the discount with your spouse and household members.
Q. What is ID.me?
A. ID.me is one of four companies selected by the federal government to provide a Single Sign On for American citizens that will be accepted across all government websites over the next two years. By confirming your documentation through ID.me, your identity will be verified, making you eligible for the GM Military Discount.
Q. I recently bought/leased a new GM vehicle. Can I apply my GM Military Discount savings to that vehicle?
A. No, previous purchases/leases are not eligible.